What area(s) can you experiment with when you’re optimizing a conversion opportunity?
The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.) Any copy on or surrounding
Read moreInbound Marketing Certification Answers
Which of the following questions can help you determine which channel is right for you?
Are my visitors engaging with this channel? Does this channel solve for my visitors’ needs? Is this channel right for
Read moreTrue Or False? Marketing Only Occurs During The Attract Stage Of The Inbound Methodology.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Inbound
Read moreThe Five Fundamentals Of Inbound Marketing Are:
SEO, social media promotion, conversion, reporting, email marketing Buyer personas, buyer’s journey, setting goals, lead nurturing, SEO Contacts, buyer personas,
Read moreFill In The Blank: If Lead Nurturing Is The Content, Then Segmentation Is __________.
how content is created a contact management strategy how you provide context None of the above The correct answer is:
Read moreWhere Might You Consider Placing Links To Your Social Media Channels?
On your business cards In your presentation templates On your website At the bottom of your newsletter All of the
Read moreWhy Would You Want To Conduct A Social Media Audit? Choose All That Apply.
To track a new campaign you are developing To discover trends you can use to create or modify social media
Read moreWhat Are Some Reasons To Have A Facebook Business Page Rather Than A Personal Page? Choose All That Apply.
You must have a business page by Facebook. You have access to analytics. You can have up to 10,000 followers.
Read moreWhich of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?
“Request Your Free Consultation” “Your Custom Quote Is Waiting for You” “Download a Team Communication Guide” “Download Our Pricing Guide”
Read moreYou’re Tasked With Improving The Conversion Rate On Your Product And Services Page Over Time. You Think That Changing The Page’s Copy Will Positively Impact The Overall Conversion Rate. Which Of The Following Is An Example Of A Good Hypothesis For This Optimization Experiment?
I think this change will work because I know my buyer persona really well. By changing this page’s copy, the
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