What Is The Relationship Between Personas And Jobs To Be Done?

  • Personas identify the type of person you should sell to, and jobs describes what you can help them do.
  • Personas and jobs are two different methods of arriving at the same information.
  • Personas identify the people you should sell to, and jobs identifies the people you should hire.
  • Personas are for marketing, and jobs is for sales.

The correct answer is:

  • Personas identify the type of person you should sell to, and jobs describes what you can help them do.

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Sources: HubSpot Sales Enablement Marketing Course

To see all the questions and correct answers of the HubSpot Sales Enablement Certification Exam, Click HereHubSpot Sales Enablement Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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