What Is The Difference Between Ideal Customer Profiles And Buyer Personas?

  • Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers.
  • Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market.
  • Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects.
  • Ideal customer profiles are used by marketing teams, while buyer personas are used by salespeople.

The correct answer is:

  • Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market.

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Sources: HubSpot Inbound Sales Course

To see all the questions and correct answers of the HubSpot Inbound Sales Certification Exam, Click HereHubSpot Inbound Sales Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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