What Is The Definition Of Lead Nurturing?

  • A process of building relationships with prospects with the goal of earning their business when they’re ready.
  • A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action.
  • A marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward multiple actions at the same time.
  • A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase.

The correct answer is:

  • A process of building relationships with prospects with the goal of earning their business when they’re ready.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: HubSpot Inbound Marketing Course

To see all the questions and correct answers of the HubSpot Inbound Marketing Certification Exam, Click HereHubSpot Inbound Marketing Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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