What Is The Buyer Doing During The Awareness Stage Of Their Buying Journey?
- Identifying a challenge they’re experiencing or an opportunity they want to pursue.
- Becoming aware of the ways your solution can help them.
- Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
- Trying to choose a specific solution within a specific solution category.
The correct answer is:
- Identifying a challenge they’re experiencing or an opportunity they want to pursue.
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Sources: HubSpot Inbound Sales Course
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