What Is One Benefit Of Running Search Ads For Brand Keywords?
- They always appear first in the search results, above other ads
- They protect your traffic if a competitor bids on your brand keywords
- They see a higher click-through rate than non-brand keywords
- They are significantly less expensive than search ads for other keywords
The correct answer is:
- They protect your traffic if a competitor bids on your brand keywords
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Sources: HubSpot Digital Advertising Certification Course
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