What Is A Social Media Audit?

A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
A method to direct your audience in all channels to the best way they can have a conversation with you.
A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before.
A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads.

The correct answer is:

A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.

Sources: HubSpot Inbound Marketing Course

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