What impact has machine learning made on the marketing industry?

Advertisers can crunch more data at scale than ever, to drive better business outcomes.
Advertising agencies are slowing down their recruitment eﬀorts as the requirement for human input is reduced.
Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.

The correct answer is:

Advertisers can crunch more data at scale than ever, to drive better business outcomes.

Sources: Google Ads Apps Assessment Certification Course

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