What Does Impression Share Indicate About A Product Group?
- It provides an average benchmark of all similar products from other retailers
- It predicts your product group’s future impressions
- It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
- It shows your product group impressions relative to other product groups in the same campaign
The correct answer is:
- It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
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Sources: Google Shopping Ads Certification Course
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