What area(s) can you experiment with when you’re optimizing a conversion opportunity?
- The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.)
- Any copy on or surrounding the conversion opportunity
- Supporting images, links, headlines, testimonials, social proof
- All of the above.
The correct answer is:
- All of the above.
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Sources: HubSpot Inbound Marketing Course
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