Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses
- Target return on ad spend (tROAS)
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Maximize conversion value
The correct answer is:
- Target return on ad spend (tROAS
- Enhanced cost-per-click (eCPC)
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Sources: Google Ads Shopping Certification Course
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