True Or False? There Should Be One Person Who Is Tasked With Creating And Maintaining Your Buyer Personas.

  • True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained.
  • True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona.
  • False – If one person is in charge of personas, they’re point of view will be disproportionately represented in the personas they produce.
  • False – Personas should be created and maintained by a cross-functional task force that operates with a flat structure where no one member of the team has any more authority or responsibility than any other team member.

The correct answer is:

  • True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained.

Click Here to Download Full Exam Answers Sheet

Sources: HubSpot Inbound Course

To see all the questions and correct answers of the HubSpot Inbound Certification Exam, Click HereHubSpot Inbound Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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