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You’ve sent the following agenda to your agency’s new client as you prepare for the new client kickoff: — Recap agenda — Introductions — GPCT (goals, plans, challenges, timelines) — Action items and next steps What significant item is missing from the agenda?

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Your agency has been blogging at least three times a week and internally linking those posts to a pillar page. You’ve seen an increase in traffic, but you still aren’t hitting your lead goal. How should you use the partner marketing resources in collaboration with your existing efforts to reach your goal?

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A colleague sends you a link to a company that they think would be a good fit for a retainer with your agency. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

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