The processes for creating an ideal buyer profile and creating a buyer persona are essentially the same except for one key difference. What is it?

• Ideal buyer profiles only includes demographic information, while buyer personas should include information about a person’s goals, fears, and challenges.
• Buyer personas should be created primarily by the marketing team, while ideal buyer profiles should be created primarily by sales.
• Ideal buyer profiles are static, but buyer personas need to be continually updated.
• Buyer personas are optional, but every company needs to have at least one ideal buyer profile.

The correct answer is:

• Ideal buyer profiles only includes demographic information, while buyer personas should include information about a person’s goals, fears, and challenges.

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