Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

  • Online campaigns generate clicks, whereas other channels generate exposure.
  • Google Ads budgets can only be set once annually and require a fixed commitment.
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.
  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

The correct answer is:

  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

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Sources: Google Digital Sales Certification Course

To see all the questions and correct answers of the Google Digital Sales Certification Exam, Click HereGoogle Digital Sales Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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