One Of Your Clients Wants To Know Why A Campaign Went Over The Specified Daily Budget Several Days In A Row. What Would You Explain To Your Client About How The Google Ads System Works?
- Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies
- To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
- Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
- Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)
The correct answer is:
- Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)
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Sources: Google Ads Fundamentals Course
To see all the questions and correct answers of the Google Ads Fundamentals Certification Exam, Click Here – Google Ads Fundamentals Certification Answers.
