One Factor The Google Ads System Uses To Calculate An Ad’s Actual Cost-Per-Click (CPC) Is The:
- maximum CPC bid of the ad showing in the #1 position on the page
- maximum CPC bid of the ad showing one position lower on the page
- location targeting of the ad showing one position lower on the page
- cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
The correct answer is:
- maximum CPC bid of the ad showing one position lower on the page
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Sources: Google Ads Search Certification Course
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