Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?
- Use of contextual signals
- Use cross-device reporting
- Paying attention to negative keyword targeting
- Monitoring of Quality Score
- Use of responsive search ads
The correct answer is:
- Paying attention to negative keyword targeting
- Monitoring of Quality Score
- Use of responsive search ads
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Sources: Google Ads Search Certification Course
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