On The Display Network, Enhanced Cost–Per–Click (ECPC) Automatically:

  • sets bids to help you get as many conversions as possible
  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
  • sets bids to help you get the most clicks within your target spend amount
  • sets bids to maximize your conversion value while trying to reach an average return on ad spend

The correct answer is:

  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Display Certification Course

To see all the questions and correct answers of the Google Ads Display Certification Exam, Click HereGoogle Ads Display Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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