Let’s Say You’re Evaluating A Customer Of Your Organization As A Potential Brand Advocate. In Addition To The Three R’s, What’s Another Criteria You Could Use To Determine Whether This Person Would Represent Your Organization Well?

  • brand affinity
  • political values
  • influencer connections
  • brand rub
  • number of followers
  • all of these

The correct answer is:

  • brand affinity

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Sources: Hootsuite Social Marketing Course

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