Brand Advocacy Programs Should Contain 4 Components: Program Goals, Criteria For Selection, A Plan For Onboarding, And Finally, ____________.

  • a database of advocate’s social media handles and passwords
  • a metrics and Reporting Game Plan
  • a compensation plan for advocates
  • a plan for continued engagement
  • a geographic advocate acquisition strategy

The correct answer is:

  • a plan for continued engagement

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Sources: Hootsuite Social Marketing Course

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