Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

It will show exact products to potential customers that have previously seen them on his website.
It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
It will connect with users based on their demonstrated in-market behavior and purchase intent.
It will reach audiences based on their lifestyles, interests, and passions.

The correct answer is:

It will show exact products to potential customers that have previously seen them on his website.

Sources: Google Ads Display Certification Course

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