Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

  • It will show exact products to potential customers that have previously seen them on his website.
  • It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
  • It will connect with users based on their demonstrated in-market behavior and purchase intent.
  • It will reach audiences based on their lifestyles, interests, and passions.

The correct answer is:

  • It will show exact products to potential customers that have previously seen them on his website.

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Sources: Google Ads Display Certification Course

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