In Setting Up Her Latest Video Campaign On YouTube, Susan Is Faced With The Video Targeting Tab And A Myriad Of Audience Settings. What Strategy Should She Adopt To Optimize Her Campaign’s View Rates?

August 15, 2019 Justina Kristine 0 Comments

Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.
Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

The correct answer is:

Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

Sources: Google Ads Video Certification Course

To see all the questions and correct answers of the Google Ads Video Certification Exam, Click Here – Google Ads Video Certification Answers.