How Would You Determine The Clickthrough Rate (CTR) For A Client’s Search Ads?
- Evaluate the number of clicks the ad accrues per day
- Divide the number of impressions the ad gets by its average position
- Divide the number of clicks the ad gets by the number of impressions it gets
- Divide the number of impressions the ad gets by the number of clicks it gets
The correct answer is:
- Divide the number of clicks the ad gets by the number of impressions it gets
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Sources: Google Ads Search Certification Course
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