How is your product’s “job to be done” tied to your customer’s personal identity?

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  • Your customer wants your product to reflect what they believe about the world.
  • You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
  • By researching the job your product does, you’ll better understand the identity of your customer.
  • By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.

The correct answer is:

  • Your customer wants your product to reflect what they believe about the world.

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Sources: HubSpot Inbound Course

To see all the questions and correct answers of the HubSpot Inbound Certification Exam, Click HereHubSpot Inbound Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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