How is credit dynamically attributed to each touch-point in data-driven attribution?

  • It gives more credit to the touch-points closest to the conversion.
  • It algorithmically evaluates individual customer paths to assign credit.
  • It is distributed evenly to every single touch in a buyer’s journey.
  • It assigns the last touch-point 100% of the credit for the conversion.

The correct answer is:

  • It algorithmically evaluates individual customer paths to assign credit.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click HereGoogle Ads Measurement Certification Assessment Answers

Leave a Reply

Your email address will not be published. Required fields are marked *

x