How Could You Compare The Conversion Rate For When The “About Us” Page Was Viewed Versus When The Page Was Not Viewed?

  • Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
  • Identify the Page Value for the “About Us” page and compare this metric across all other pages.
  • Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
  • Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

The correct answer is:

  • Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.

Click Here to Download Full Exam Answers Sheet

Sources: Google Analytics For Power Users Certification Course

To see all the questions and correct answers of the Google Analytics For Power Users Certification, Click HereGoogle Analytics For Power Users Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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