How can conversion tracking help users?

They can identify the number of potential users who are interested in your product or likely to convert.
They can measure conversion data. Conversion tracking is a report that you add to your campaign.
They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
They can make decisions based on conversion data and users interested in your product.

The correct answer is:

They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

Sources: Google Ads Shopping Certification Course

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