Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimise her results. Her marketing department suggests that she use responsive search ads. What are two benefits that Gina could derive from using responsive search ads? (Choose two.)
- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower eCTR
The correct answer is:
- More relevance
- Greater flexibility
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Sources: Google Ads Search Certification Course
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