George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

December 23, 2020 Jane Hanson 0 Comments

It’s the total number of times a user has seen an ad before eventually completing a conversion.
It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement

The correct answer is:

It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

Sources: Google Ads Apps Assessment Certification Course

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