For An Ad Entering An Auction On The Display Network, The Google Ads System Will Calculate The Effective Cost–Per–Thousand Impressions (ECPM) When There Are:
- any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
- only cost–per–click (CPC) ads entering the auction
- only viewable cost–per–thousand impressions (vCPM) ads entering the auction
- both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
The correct answer is:
- any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
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Sources: Google Ads Display Certification Course
To see all the questions and correct answers of the Google Ads Display Certification Exam, Click Here – Google Ads Display Certification Answers.
