Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.

dig into trends and determine which initiatives are creating the highest return on investment.
help you decide what metrics should appear on your dashboard by oﬀering several standard reports to answer industry-speciﬁc questions.
measure the eﬀectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.
analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

The correct answer is:

dig into trends and determine which initiatives are creating the highest return on investment.

Sources: HubSpot Reporting Certification Course

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