How would you describe the target ROAS bidding strategy?
It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid
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Enhanced conversions for web can benefit a marketing strategist in what way?
By using third-party data to improve the accuracy of your conversion measurement By using hashed, first-party data to unlock more
Read moreWhich of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
Reach Engagement rate Frequency Impression The correct answer is: Frequency CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreIn what way do view-through conversions get counted?
They get counted as conversions that are recorded when users view and interact with an ad, then never convert. They
Read moreFor what reason might an advertiser opt to use enhanced conversions for leads?
Because enhanced conversions for leads can improve the measurement of online conversions. Because enhanced conversions for leads can use third-party
Read moreA marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
It might look at ad auctions, then raise a max cost-per-click (CPC) bid. It might look at a listed target
Read moreA business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct
Read moreHow should marketers evaluate their campaigns?
Use lifetime value analysis to examine the impact to brand lift metrics. Focus on the worst-performing ads and reduce the
Read moreIn what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.
It can help maximize your budget by improving bidding and keywords. It can increase your budget if you select to
Read moreA marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
The attribution report The conversions report The campaigns report The click analysis report The correct answer is: The attribution report
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