In Order To Use Target Cost–Per–Acquisition (CPA) Bidding, An Advertiser Must:
have a certain number of conversions in the previous 30 days be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number
Read moreGoogle Ads Display Certification Answers
If You’d Like Users To Fill In A Survey On Your Website, Which Marketing Objective Do You Need To Select When Setting Up Your Display Campaign?
Influence consideration Build awareness You don’t need to select marketing objective in this case Drive action The correct answer is:
Read moreWhy Is It Recommended To Separate Display Network Campaigns From Search Network Campaigns?
Higher bids are required to be successful on the Display Network Lower clickthrough rates (CTRs) on the Display Network can
Read moreAn Advertiser Who Sells Coffee Beans Adds The Keyword “Java” To An Ad Group. After Two Weeks, She Runs A Placement Performance Report And Notices That The Ad Is Showing Up On Websites About JavaScript Programming. What Should She Do To Avoid Appearing On These Irrelevant Sites?
Exclude “Programming” as a topic Add “Coffee beans” as a topic Make it obvious in the ad copy that “Java”
Read moreTo Raise Awareness Of What You’re Advertising Without Limiting Who Might See Your Ads, You Should:
add multiple targeting methods and use the “Target and bid” setting add multiple targeting methods and use the “Bid only”
Read moreWhich Of These Metrics Is Typically Most Important In Measuring A Direct Response Advertiser’s Performance On The Display Network?
Conversions Impressions Clicks Clickthrough rate (CTR) The correct answer is: Conversions CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
Read moreWhen Optimizing For The Display Network, A Clear Call–To–Action (CTA) In The Ad Text Is Important In Order To:
set expectations for customers who are in various stages of the buying cycle increase overall impressions for the ad improve
Read moreFor An Ad Entering An Auction On The Display Network, The Google Ads System Will Calculate The Effective Cost–Per–Thousand Impressions (ECPM) When There Are:
any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction only cost–per–click (CPC) ads entering the auction only viewable cost–per–thousand impressions (vCPM) ads entering the auction both cost–per–click (CPC) and cost–per–acquisition (CPA)
Read moreIn Your Next Campaign You’d Like To Show Images Of Your Products In Your Ads. What Campaign Type Do You Choose?
Search Network with Display opt-in Video Network Display Network Search Network The correct answer is: Display Network CLICK HERE TO DOWNLOAD
Read moreWhich Report Is Helpful When Using Site And Category Exclusions?
Placement report Campaign report Keyword report Ad group report The correct answer is: Placement report CLICK HERE TO DOWNLOAD FULL
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