How can you ensure that the content on your website will be helpful for your users?
It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey.
Read moreContextual Marketing Certification Answers
The most important purpose of a website with a good user experience is:
To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals
Read moreTrue or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreHow can you avoid confusing or frightening your users when creating contextual marketing?
Don’t surprise your users with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure
Read moreYour customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?
“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help,
Read moreYou begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website. The
Read moreHow can contextual marketing help to make your website more accessible for your users?
It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will
Read moreYour colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
It’s easy to get overwhelmed and best to start small in your efforts. Some content offers are for first-time visitors
Read moreTrue or false? Dynamic content consists of entirely randomized content.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreHow does contextual marketing help you create a good user experience?
It can help you maintain consistency across your website. The newness of the technology is appealing to the user. It
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