Contextual Marketing Certification Answers

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

Yes. A high rate is good because that means the users are ‘bouncing’ from page to page. Yes. A high

Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page

Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. The correct answer is: Your

Don’t hint at or imply that there is a right or wrong answer. Coach your users during testing so that

That the test only asks users to do one task. That the test is designed around a common problem or

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.

It allows you to see how your typical users use your website. It allows you to see where the holes