True or false? When segmenting by buyer persona, focus on your newest persona first.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreContextual Marketing Certification Answers
When segmenting by lifecycle stage, what is the first thing to decide?
Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage.
Read moreTrue or false? You must set up a smart list in order to segment users by country.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreYour marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead
Read moreSam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the homepage that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out
Read moreWhat are two main reasons to use personalization?
To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement
Read moreIn order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has
Read moreTrue or false? You can use custom contact properties you’ve created for forms as personalization tokens.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreTrue or false? You can use personalization tokens in email subject lines.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreHow do personalization tokens differ from smart text created in HubSpot?
Personalization tokens don’t connect to the Contacts database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed
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