To Prevent Your Shopping Ads From Appearing For Certain Search Terms, You Would:
put shorter descriptions in your product data remove products from your product data remove the related search terms from your
Read moreAuthor: Justina Kristine
Google Merchant Center Is Used For:
Setting up campaign bidding priorities Uploading product data feeds Managing conversion tracking Editing your Shopping campaign’s product groups The correct
Read moreAn Online Women’s Clothing Retailer Uses Conversion Tracking To Track Orders And Wants To Assess The Value Of Mobile On Sales. To Evaluate How Mobile Is Driving Purchases, You Should Consider Reviewing The:
path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
Read moreHow Should Chris Estimate How A Different Bid Amount Would Impact His Store’s Online Traffic?
Download campaign performance data Check the “Diagnostics” tab in Google Merchant Center Use the Bid Simulator tool Review the benchmark cost-per-click (CPC)
Read moreYou’ve Started Managing A Shopping Campaign For A Client Who Thinks The Campaign, Which Attributes Conversions To The First Ad Customers Clicked Before Completing A Conversion, Isn’t Providing A Good Return On Investment (ROI). How Might You Use Attribution Models To Evaluate The Campaign’s Performance?
Compare 2 models to see if the campaign is undervalued on a last-click basis Compare 2 models to see if the campaign
Read moreMulti-Client Accounts (MCAs) In Google Merchant Center Allow Advertisers To Easily:
Manage multiple domains with a single sign in Combine reporting on all data feeds across domains Share products between accounts
Read moreWhat Should Kevin Take Into Account When Optimizing The Title Attribute For His New Line Of Surfboards?
Include the location of his retail store Use special characters such as exclamation points or all caps Include relevant attributes
Read moreTo Set Up Ads For Her Local Watch Store In Addition To The Ads She Already Runs For Her Online Store, Lucy Should:
set up multichannel ads to direct customers to her online or local store subdivide her product inventory and set different
Read moreCampaign Priorities Determine Your Bids According To Which Rule:
the highest priority campaign will bid, unless a lower priority bid is high enough if the highest priority campaign is
Read moreLisa Wants To Know If, After Viewing Her Shopping Ad, People Are Buying The Shoes Listed In The Ad. She Should:
run an Auction insights report set up conversion tracking run an Ad performance report use enhanced cost-per-click (ECPC) bidding The correct answer
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