Asking The Client, “Is There Anything Else You Want To Be Sure We Discuss During Our Meeting?” Is:
a bad idea, because the client may feel you do not know what you are doing. a good idea, but
Read moreAuthor: Justina Kristine
In Order To Appeal To Customers On Mobile Devices, It’s Important To:
Send users to a mobile–friendly landing page Send users to a video–based landing page Avoid using ad extensions Include your
Read moreA Good Guideline For Asking Your Client Questions To Understand Her Marketing Needs And How You Might Be Able To Help Her Is:
ask questions only if you did not gather enough information from your pre-call planning. ask “yes” or “no” questions to show credibility
Read moreYour Client Wants To Improve His Ad Positioning. You Recommend That One Way He Can Do This Is By Increasing His Bid Amount. Why Is It A Good Idea To Also Explain To Your Client How This Will Benefit Him?
It is not a good idea, because the client probably already knows how it will benefit him and you do
Read moreAll Other Things Being Equal, If You’ve Set A Maximum Cost–Per–Click (Max. CPC) Bid Of USD $1 For Your Ads, And If The Next Most Competitive Bid Is USD $0.50 For The Same Ad Position, What Is The Actual Amount You’d Pay For That Click?
$0.51 $1 $0.50 $1.01 The correct answer is: $0.51 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreConversion Tracking Helps You Improve The Return On Investment (ROI) From Your Online Advertising Because It:
focuses on getting customers to complete an online purchase automatically gives you personal details about the people who convert shows
Read moreYou Want To Generate Leads With Your Google Ads Campaign By Encouraging People To Fill Out An Interest Form On Your Website. What Do You Need To Know To Measure Return On Investment (ROI) For This Campaign?
The number of clicks your ad received divided by the number of times it showed How much you’ve spent on
Read moreA Question That Includes Factual Information Based On Market Research, Such As, “Four In Five Consumers Want Search Ads To Be Customized To Their City Or Immediate Surroundings. How Are You Approaching Your Local Online Opportunity?” Is A Good Example Of:
a question that the client may not be able to answer, because it is confusing. how to misinterpret data to
Read moreWhich Ad Extension Would You Use For An Advertiser Who Has A Chain Of Local Restaurants?
Sitelink extensions Promotion extensions Seller ratings Location extensions The correct answer is: Location extensions CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhich Of These Metrics Is Especially Important To Clients Who Are Running A Branding Campaign?
Phone call conversions Average cost–per–click (avg. CPC) Clickthrough rate (CTR) Impressions The correct answer is: Impressions CLICK HERE TO DOWNLOAD
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