How Do Cost-Per-Click (CPC) Ads Compete With Cost-Per-Thousand Impressions (CPM) Ads On The Display Network?
Ads using CPC bids are not allowed to compete on the Display Network CPM bids are effectively converted to CPC
Read moreAuthor: Justina Kristine
An Advertiser Wants To Increase The Quality Score Of A Low–Performing Keyword. Which Approach Would You Recommend?
Set an ad group bid adjustment of +20% for that keyword Modify the ad associated with that keyword to direct
Read moreWhich Client Would You Advise To Advertise On The Search Network?
Suzy, who wants to reach people browsing travel websites about China Jim, who wants to reach people on social networks
Read moreIf You’d Like Your Ads To Show On Certain Sites Across The Internet, You Can Add These Websites As:
Audiences Topics Placements Keywords The correct answer is: Placements CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreYour Client’s Campaign Is Consistently Meeting Its Average Daily Budget. What Should You Do To Maximize Your Client’s Budget Throughout All Hours Of The Day?
Increase the maximum cost–per–click (CPC) bid Pause the campaign to stop showing ads and accruing costs Lower the daily budget
Read moreAdvertising On TV, Print, And Radio Typically Requires A Predetermined Budget. What Key Difference With Online Advertising Campaigns Allow Advertisers To Invest With More Flexibility?
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic
Read moreAn Advertiser Wants To Know The Minimum Amount Of Money That She Must Spend On A Google Ads Campaign. What Should You Tell Her?
$100.00 $5 There is no minimum $2 The correct answer is: There is no minimum CLICK HERE TO DOWNLOAD FULL
Read moreYour Client Noticed Last Month That His Ad Often Showed Up Beside Another Advertiser’s Ad For The Same Search Terms. How Can You Help Your Client Understand How He Is Performing Compared To Other Advertisers?
Use the Auction insights report to show how often his ads rank higher in search results than those of other
Read moreYou Can Use Keyword Planner To Identify:
webpages where your ad can appear based on your keywords which text ads are performing best based on your keywords
Read moreYour Client’s Campaign Is Getting A Lot Of Clicks, But The Conversion Rate Is Low. Which Approach Could Help Improve Your Client’s Conversion Rate?
Make sure the landing page is closely related to the ad Increase the average daily budget for the campaign Increase
Read more