What action should you take when optimizing a campaign to drive conversions faster?
Set up the campaign to only engage with audience segments that have converted before. Track lighter actions to provide more
Read moreAuthor: Jane Hanson
You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?
Because it can give you access to more engagement metrics to measure the impact of the campaign. Because it can
Read moreWhat audience solution should you use to reach home decor enthusiasts with your Google Video campaign?
Affinity Audiences Demographics and Detailed Demographics Life Events Custom Audiences The correct answer is: Affinity Audiences CLICK HERE TO DOWNLOAD
Read moreIf you’re running a video action campaign, how should you approach your measurement strategy?
You should measure only complete online conversions for a more accurate return on investment calculation. You should measure the full
Read moreReach Planner has three primary benefits. What do they include?
Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations. Benefits include providing trustworthy unique reach forecasts,
Read moreWhich of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
Non-skippable in-stream ads and in-feed video ads Non-skippable in-stream ads and skippable in-stream ads Skippable in-stream ads and bumper ads
Read moreYou’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
Location Lead form Sitelinks Product feed The correct answer is: Product feed CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET
Read moreYou’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
Start with your data segments, then expand to Customer Match. Start with your data segments, then expand to Affinity Audiences.
Read moreWhich three of the following benefits does a Performance Campaign offer? Choose three. Select 3 Correct Responses
You reach customers across Google platforms. You use real-time signals to help you optimize goals. You set up campaigns manually.
Read moreAn advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.
Headlines Keywords Images Videos The correct answer is: Headlines Images CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
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