When Is Quantitative Research A Good Option For Your Team To Use?
When you’re looking for trends. When you want to see how users interact with a new prototype. When you’re testing
Read moreAuthor: Jane Hanson
Imagine You’re Reviewing Your Website’s Analytics And Notice A Large Percentage Of Users Exiting The Site On The Third Step Of Your Conversion Funnel. The Third Step Of The Conversion Funnel Is The “Product Comparison Page.” You Want To Review The Behaviors And Interactions Each User Has On That Page Just Before They Exit. Which Research Category Would Be Best To Use In The Scenario Above?
Observational Qualitative Quantitative Prototyping The correct answer is: Observational CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreWhich Of The Following Statements Is NOT An Example Of A Time You Need To Use Qualitative Research?
When you need to find out “why” users are behaving a certain way. When you’re first starting out and/or lacking
Read moreTrue Or False? It’s Common To Answer A User Question By Conducting One Type Of Research.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Growth-Driven
Read moreFill In The Blank: You’re Training A New Team Member On The Research And Brainstorming Process. Your Teammate Asks, “Why Are The User Questions The First Step In The Research Process?” You Respond With, “Starting With Creating User Questions Helps Us _______.”
focus our research efforts in the right areas and helps us determine the best research methods to use communicate expectations
Read moreWhat Are The Three High-Level Steps Of The User Research Process?
Develop user questions, perform research, analyze and report on findings. Quantitative analysis, qualitative verification, experimentation validation. Perform research, develop user
Read moreWhich Statement Best Describes When User Research Is Used During Growth-Driven Design?
User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan
Read moreYour Team Is Evaluating Different Content Management Systems (CMS). Which Of The Following Questions Should Your Team Members Ask Themselves?
Does this CMS remove bottlenecks and empower our non-technical team members to take action? Is this CMS fast, secure from hackers, and
Read moreWhen Evaluating Tools To Integrate Into A Growth-Driven Design Tool Stack, Which Of The Following Is NOT An Important Functionality Consideration?
It promotes team collaboration. The CMS helps your team create, manage, and grow content. It has direct data integrations into
Read moreHow Should You Evaluate Tools For Your Growth-Driven Design Tool Stack?
Start with the goals you’re trying to reach. Then look at the functionality required to achieve those goals. Lastly, pick
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