Imagine You’re Talking To A Prospect In The Goals And Planning Call. You’ve Introduced The Concepts And High-Level GDD Process. The Prospect Seems To Be In Agreement And Is Excited About Getting Started With The Launch Pad Website. As The Conversation Progresses, They Bring Up More And More Pages And Ideas For The New Site – Making You A Bit Nervous. Which Of The Following Is The Best Way To Gain A Better Understanding Of The Scope Of The Launch Pad They Are Thinking About?

First, expand the conversation to also traditional web design. Second, if the prospect continues to give ideas, sell them a

Read more

Imagine You’re Having An “Explore”? Call With A Prospect In The Software As A Service Industry. As You’re Explaining The GDD Process, The CMO Cuts In And Explains He Is Confused On Why There Is A Need For A Launch Pad Website And Continuous Improvement. Which Of The Following Would Be A Good Way To Respond?

First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s

Read more

Imagine You Are On A “Connect”? Call With A Prospect In The Manufacturing Industry. You Discover Their Leadership Team Has Historically Taken A Very Traditional Mindset Towards The Website And Their Marketing. Knowing This, What Will Be One Key Outcome For You To Achieve In This Connect Call?

Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has

Read more
x