You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?

Based on what they downloaded, offer another content offer. Start a dialogue and ask what they were looking for help

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Your agency has been blogging at least three times a week and internally linking those posts to a pillar page. You’ve seen an increase in traffic, but you still aren’t hitting your lead goal. How should you use the partner marketing resources in collaboration with your existing efforts to reach your goal?

Customize a related top-of-the-funnel co-branded ebook and add a call-to-action to this offer at the bottom of each blog post.

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Fill in the blank: Poorly performing job descriptions tend to include only the literal tasks being asked of a new hire. It’s equally as important to list the _______ needed for a new hire to succeed, which should align with the attributes of your _______.

soft-skills, highest-performing employees soft-skills, lowest-performing employees experience, highest-performing employees experience, longest-tenured employees The correct answer is: soft-skills, highest-performing employees To

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