Author: Jane Hanson

You’d use use core performance metrics. You’d use Brand Lift. You’d use use viewability with Active View. You’d use use

Lead form Sitelinks Product feed Location The correct answer is: Product feed CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET

Start with all-new video ad creative that’s already working well for other platforms. Continue running campaigns with existing creative and

Affinity Audiences and Life Events Affinity Audiences and Custom Audiences In-Market Audiences and Custom Audiences Life Events and In-Market Audiences

Use engaging pacing and tight framing. Set up scenes to be zoomed out so viewers can see all story elements.

Awareness Consideration Hybrid Action The correct answer is: Action CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Consideration Awareness Action Perspective The correct answer is: Consideration CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA

Platform Brand Media Creative The correct answer is: Creative CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Life Events Demographics and Detailed Demographics Custom Audiences Affinity Audiences The correct answer is: Affinity Audiences CLICK HERE TO DOWNLOAD