Match each auto-bidding strategy to the right campaign goal.
Traffic (3) Conversions (2) Visibility (1) Revenue (4) The correct answer is: Traffic (3) Conversions (2) Visibility (1) Revenue (4)
Read moreAuthor: Jane Hanson
Which of the following is not a component of Google Display ads’ value proposition?
Intent Machine learning Performance Search The correct answer is: Search CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreWhat are the three main automation components of Smart Display campaigns?
Automated bidding Automated conversions Automated creatives Automated targeting The correct answer is: Automated bidding Automated creatives Automated targeting CLICK HERE
Read moreHow can Google Ads help you advance your business goals?
By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products
Read moreAdvertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Shopping 2) Search (3) Video (4) Universal App (1) The correct answer is: Shopping 2) Search (3) Video (4) Universal
Read moreUploaded ads give advertisers access to more inventory than Responsive Display Ads.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: Google Ads
Read moreWhich of the following are the benefits of using Responsive Display Ads?
Simplicity Automation Control Reach The correct answer is: Simplicity Automation Reach CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
Read moreWhat two main ad formats can be used in a Google Display ads campaign?
Search Ads Uploaded Ads Social Ads Responsive Display Ads The correct answer is: Uploaded Ads Responsive Display Ads CLICK HERE
Read moreYou’re planning to run a video action campaign. How should you approach your measurement strategy?
Measure the full value with Google Ads conversion tracking and exclude lighter conversion events. Measure only complete offline conversions for
Read moreTo drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
You’d use masthead ads and non-skippable in-stream ads. You’d use skippable in-stream ads and bumper ads. You’d use skippable in-stream
Read more