What impact has machine learning made on the marketing industry?
Advertisers can crunch more data at scale than ever, to drive better business outcomes. Advertising agencies are slowing down their
Read moreAuthor: Jane Hanson
Match the type of business with the most relevant reason “why apps matter.”
eCommerce Gaming Omnichannel (online + store) These apps generate higher conversion rates than mobile websites. (1) These apps are used
Read moreRose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses
Analyze a cross section of reviews left on her app store listing. Create a detailed survey to send to her
Read moreLilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
Dismiss video ads completely, and focus on other submitted ad assets. Automatically record some footage of the app, and use
Read moreBefore investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses
What impact would a successful app have on the business? What unique purpose does the app provide customers? How do
Read moreClaire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three.)
Description Icon Download button Font type Hero image/video The correct answer is: Description Icon Hero image/video CLICK HERE TO DOWNLOAD
Read moreAdam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
Plan strategies on a wide scale. Strengthen relationships with clients. Perform specific tasks efficiently. Set the right campaign budgets. The
Read moreWhy should companies with physical locations embrace app usage?
Mobile apps help build brand and website awareness. Apps inform potential customers of opening and closing hours. Over half of
Read moreRoberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.) Select All Correct Responses
Creating ad groups for each language spoken in France. Translating the app store listing titles and descriptions. Utilizing the App
Read moreThree key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.
Pick an analytics tool to track conversions. Link your analytics tool to your Google Ads account. Import your data from
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