What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses
Responding to user feedback Generating app reviews Driving app downloads Encouraging app usage The correct answer is: Driving app downloads
Read moreAuthor: Jane Hanson
Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
A food delivery company running a campaign to get new users. An outdoor retailer running a campaign to drive more in-app purchases.
Read moreMeasuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses
App and Web properties in Google Analytics Google Ads SDK platforms report Deep linking Cross-platform report in Google Analytics The correct
Read moreSophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
At least two landscape images without any superimposed text or logo. At least two landscape images with a watermark of
Read moreShayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term. Shayley will be taken to
Read moreWhat’s the maximum number of localized store listing experiments that can be run at once in Google Play?
2 3 5 4 The correct answer is: 5 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreGordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
The system needs a minimum of 30 unique conversion events across 30 days. The system needs a minimum of 10
Read moreIn which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.) Select All Correct Responses
A travel app looking to increase their user base by 50% in the next six months. A dating app earns
Read moreWhat’s the advantage to identifying app users with high lifetime value in a Google App campaign?
Proactively target an audience with most-engaging video assets. Send push notifications to high-value users, reminding them to use an app. Focus marketing strategies on
Read moreWhat’s usually the last touchpoint at which you might influence a user’s decision to install your app?
App campaign ad Offline marketing efforts App store listing Website where the app is featured The correct answer is: App
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