As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?

• View an online advertisement of the new restaurant.
• Fill out an online email subscription form to receive alerts.
• Call to inquire if the restaurant accepts dinner reservations.
• Recommend the restaurant to her social media friends.

The correct answer is:

• View an online advertisement of the new restaurant.

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Sources: Google Ads Measurement Certification Assessment Course

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